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Author Title Type [ Year
] Filters: Keyword is Conceptualization [Clear All Filters]
2020. Open Marketing: Conceptualizing external parties’ strategic marketing activities. Technology Innovation Management Review, 10(8): 14-26. http://doi.org/10.22215/timreview/1377
Download this article as PDF (1.08 MB) 2020. Seeking 'Strategy' in Business Intelligence Literature: Theorizing BI as part of strategy research. Technology Innovation Management Review, 10(9): ?? http://doi.org/10.22215/timreview/1387
Download this article as PDF (1.01 MB)