<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Stoyan Tanev</style></author><author><style face="normal" font="default" size="100%">Marianne Harbo Frederiksen</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Generative Innovation Practices, Customer Creativity, and the Adoption of New Technology Products</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">co-creation</style></keyword><keyword><style  face="normal" font="default" size="100%">customer creativity</style></keyword><keyword><style  face="normal" font="default" size="100%">customer value</style></keyword><keyword><style  face="normal" font="default" size="100%">entrepreneurship</style></keyword><keyword><style  face="normal" font="default" size="100%">innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">technology adoption</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2014</style></year><pub-dates><date><style  face="normal" font="default" size="100%">02/2014</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/763</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">4</style></volume><pages><style face="normal" font="default" size="100%">5-10</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">We offer a critical reflection on one of the key reasons for the startlingly low success rate of innovation initiatives worldwide – the fact that the interactive environment surrounding the customer is a critical part of the adoption process; it can and should be designed in a way that enables customer creativity, and thus adoption. In this article, we embrace a definition of innovation as “the adoption of a new practice by a community” where the innovator is the one who does not only sense and move into new opportunities but also mobilizes all the necessary resources needed by customers to adopt a new practice. The emphasis on adoption merges together innovation and entrepreneurship by shifting the focus from the inventor and the designer, through the entrepreneur, to the ultimate recipient of the innovative outcomes. Looking at customers as co-creators is critically important for technological product adoption; missing the chance to enable their creativity is equivalent to missing the opportunity of seeing them for who they really are. The result is a distorted vision that is ultimately rooted in the misconception of the dynamics of customer value. We particularly emphasize two points: i) the increasing degree of complexity of everyday technological products requires a higher degree of creativity by customers to adopt; and ii) customer creativity is not only a function of user-technology interaction, it is a function of the various actors in the interactive environment surrounding the customer such as other customers, other technologies, local distributors, customer/technical support providers, and competitors. </style></abstract><issue><style face="normal" font="default" size="100%">2</style></issue><custom1><style face="normal" font="default" size="100%">University of Southern Denmark
Stoyan Tanev is an Associate Professor in the Department of Technology and Innovation and member of the Centre for Integrative Innovation Management at the University of Southern Denmark, Odense, Denmark, as well as Adjunct Professor in the Department of Systems and Computer Engineering at Carleton University in Ottawa, Canada, where he was previously a faculty member in the Technology Innovation Management Program. He has a MSc and a PhD in Physics jointly from the University Pierre and Marie Curie, Paris, France and the University of Sofia, Bulgaria, a PhD in Theology from the University of Sofia, Bulgaria, an MEng in Technology Management from Carleton University, Canada, and an MA from the University of Sherbrooke, Canada. He has multidisciplinary research interests with a focus on the fields of technology innovation management, born global technology startup business model development and value co-creation. Dr. Tanev is Senior IEEE member and member of the Review Board of the &lt;em&gt;Technology Innovation Management Review&lt;/em&gt;.</style></custom1><custom2><style face="normal" font="default" size="100%">University of Southern Denmark
Marianne Harbo Frederiksen is an Associate Professor in the Department of Technology and Innovation and a member of the Centre for Integrative Innovation Management at the University of Southern Denmark. Currently, she is also a PhD student focusing on creative processes and outcomes in connection with new product development and adoption and therefore the linkages between creativity and innovation. She has an MSc in Architecture from the Aarhus School of Architecture, Denmark, with a specialization within industrial design and product development. She has been co-owner of a design company and has  worked in and together with several industries as a designer and R&amp;D Manager as well as an adviser in public-private research projects focusing on user experience, experience designing, and other aspects of product development.</style></custom2></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Stoyan Tanev</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">TIM Lecture Series – Technology Adoption by Design: Insights for Entrepreneurs</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">activity theory</style></keyword><keyword><style  face="normal" font="default" size="100%">actor-network theory</style></keyword><keyword><style  face="normal" font="default" size="100%">co-creation</style></keyword><keyword><style  face="normal" font="default" size="100%">customer creativity</style></keyword><keyword><style  face="normal" font="default" size="100%">innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">invention</style></keyword><keyword><style  face="normal" font="default" size="100%">technology adoption</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2013</style></year><pub-dates><date><style  face="normal" font="default" size="100%">12/2013</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/752</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">3</style></volume><pages><style face="normal" font="default" size="100%">39-41</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><issue><style face="normal" font="default" size="100%">12</style></issue><custom1><style face="normal" font="default" size="100%">University of Southern Denmark
Stoyan Tanev is an Associate Professor in the Department of Technology and Innovation and member of the Center for Integrative Innovation Management at the University of Southern Denmark in Odense, Denmark, as well as Adjunct Professor in the Department of Systems and Computer Engineering at Carleton University in Ottawa, Canada, where he was previously a faculty member in the Technology Innovation Management Program. He has a MSc and a PhD in Physics (jointly by the University Pierre and Marie Curie, Paris, France and the University of Sofia, Bulgaria, 1996), a PhD in Theology (University of Sofia, Bulgaria, 2012), an MEng in Technology Innovation Management (Carleton University, Canada, 2005) and a MA (University of Sherbrooke, Canada, 2009). He has multidisciplinary research interests with a focus on the fields of technology innovation management and value co-creation. Dr. Tanev is member of the Review Board of the &lt;em&gt;Technology Innovation Management Review&lt;em&gt;.</style></custom1></record></records></xml>