<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Brian Hurley</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">TIM Lecture Series – Improving the Self-Service Customer Experience: The Case of IBM Watson and Purple Forge</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">apps</style></keyword><keyword><style  face="normal" font="default" size="100%">cognitive computing</style></keyword><keyword><style  face="normal" font="default" size="100%">IBM Watson</style></keyword><keyword><style  face="normal" font="default" size="100%">mobile platforms</style></keyword><keyword><style  face="normal" font="default" size="100%">natural language</style></keyword><keyword><style  face="normal" font="default" size="100%">Purple Forge</style></keyword><keyword><style  face="normal" font="default" size="100%">question and answer</style></keyword><keyword><style  face="normal" font="default" size="100%">self-service</style></keyword><keyword><style  face="normal" font="default" size="100%">virtual agent</style></keyword><keyword><style  face="normal" font="default" size="100%">voice recognition</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2015</style></year><pub-dates><date><style  face="normal" font="default" size="100%">09/2015</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/929</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">5</style></volume><pages><style face="normal" font="default" size="100%">36-40</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><issue><style face="normal" font="default" size="100%">9</style></issue><custom1><style face="normal" font="default" size="100%">Purple Forge
Brian Hurley is the President and CEO of Purple Forge. He is an entrepreneurial leader with over 30 years of experience in building strong teams, innovative products, and international businesses. He previously founded Liquid Computing in 2003 and, as its CEO, raised over $44 million in venture financing, built a world-class team, delivered an award-winning product to market, and won international sales. He has built and led numerous successful business teams in Nortel, Bell-Northern Research, and Microtel Pacific Research. Brian is the author of the bestselling book &lt;em&gt;A Small Business Guide to Doing Big Business on the Internet&lt;/em&gt;. He was the 2007 winner of the OCRI &quot;Next Generation Executive&quot; award.  Brian is a member of the GTEC SCOAP Honouree Selection Committee, and he is a past member of the Ottawa Chamber of Commerce board of directors. Brian graduated from Carleton University in Ottawa, Canada, with a Bachelor of Engineering.</style></custom1></record></records></xml>