<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Elias Majic</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Ottercall: A Language Learning Company</style></title><secondary-title><style face="normal" font="default" size="100%">Open Source Business Resource</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2010</style></year><pub-dates><date><style  face="normal" font="default" size="100%">09/2010</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/379</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">Using computer-assisted speech recognition to evaluate the pronunciation of a speaker, Ottercall provides its customers with feedback on how to improve their language skills. In this article, Ottercall's plan to enter a crowded competitive environment will be described. The article first describes the language-learning market and the points of difference between existing solutions. Next, it will outline the various strategies and decisions considered by Ottercall in developing its market entry strategy. Finally, the lessons learned through this process will be shared. 
 </style></abstract><issue><style face="normal" font="default" size="100%">September 2010</style></issue><work-type><style face="normal" font="default" size="100%">Articles</style></work-type><custom1><style face="normal" font="default" size="100%">Carleton University
Elias Majic has a Bachelor's degree in software engineering from Carleton University. He worked for several years at software companies before pursuing Ottercall, a language learning startup that uses web-enabled speech recognition. He is a graduate student in the Technology Innovation Management (TIM) program at Carleton University. His research interests are focused on the adoption of speech recognition. </style></custom1></record></records></xml>