<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Tony Bailetti</style></author><author><style face="normal" font="default" size="100%">David Hudson</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Value Co-creation: Lessons from Lead to Win Ecosystem</style></title><secondary-title><style face="normal" font="default" size="100%">Open Source Business Resource</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2009</style></year><pub-dates><date><style  face="normal" font="default" size="100%">12/2009</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/308</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">While the concepts of value co-creation and business ecosystems have become dominant, there is lack of conceptual clarity as to the role of co-creation in a business ecosystem. The objective of this article is to provide concrete examples of co-creation in vendor neutral ecosystems using lessons learned from operating the Lead to Win ecosystem. In a vendor neutral ecosystem, no vendor dominates and membership is open to all individuals and organizations that meet specific criteria.

The article is organized into three sections. The first section provides a short description of the Lead to Win ecosystem. The second section uses concrete examples to illustrate the lessons learned about co-creation in vendor neutral ecosystems. The third section describes key takeaways based on our five months experience operating the keystone of the Lead to Win ecosystem.</style></abstract><issue><style face="normal" font="default" size="100%">December 2009</style></issue><work-type><style face="normal" font="default" size="100%">Articles</style></work-type><custom1><style face="normal" font="default" size="100%">Carleton University
Tony Bailetti is an Associate Professor in both the Department of Systems and Computer Engineering and the Eric Sprott School of Business at Carleton University, Ottawa, Canada. His research and teaching support Carleton's Technology Innovation Management program. Professor Bailetti is the Director of Ontario's Talent First Network and the Executive Director of &lt;a href=&quot;http://www.coralcea.net&quot;&gt; Coral CEA&lt;/a&gt;.</style></custom1><custom2><style face="normal" font="default" size="100%">Lead to Win
David Hudson is the Director of the Lead to Win program and is with Ontario's Talent First Network. He is pursuing doctoral studies at Carleton University's Eric Sprott School of Business with a focus on how communications enabled applications selected by knowledge workers affect their productivity. Previously, Mr. Hudson was Nortel's Vice President for Advanced Research and Technology Labs and has had an extensive career in technology and product line management, working in all of Nortel's product lines. Mr. Hudson received Bachelor's and Master's degrees in Systems Design Engineering from the University of Waterloo.</style></custom2></record></records></xml>