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Korhonen, H. M. E., Still, K., Sepp\'e4nen, M., Kumpulainen, M., Suominen, A., & Valkokari, K. 2017. The Core Interaction of Platforms: How Startups Connect Users and Producers. Technology Innovation Management Review, 7(9): 17-29. http://doi.org/10.22215/timreview/1103\par \par }