02525nas a2200265   4500008004100000022001400041245011500055210006900170260004200239300001000281490000600291520170600297653002802003653002602031653000902057653001702066653002702083100002002110700001202130700001902142700001702161700002602178700001802204856003702222       2018                        eng d  a1927-032100aConvergent Innovation in Food through Big Data and Artificial Intelligence for Societal-Scale Inclusive Growth0 aConvergent Innovation in Food through Big Data and Artificial In  aOttawabTalent First Networkc02/2018  a49-650 v83 aInclusive innovation has not yet reached societal scale due to a well-entrenched divide between wealth creation and social equity. Taking food as the initial test bed, we have proposed the convergent innovation model to address such challenges still facing 21st century society by bridging sectors and disciplines around an integrated goal on both sides of the social-economic divide for innovations that target wealth creation with an upfront consideration of its externalities. The convergent innovation model is empowered by two key enablers that integrate an advanced digital infrastructure with leading scientific knowledge on the drivers of human behaviour in varying contexts. This article discusses the structure, methods, and development of an artificial intelligence platform to support convergent innovation. Insights are gathered on consumer sentiment and behavioural drivers through the analysis of user-generated content on social media platforms. Empirical results show that user discussions related to marketing, consequences, and occasions are positive. Further regression modelling finds that economic consequences are a strong predictor of consumer global sentiment, but are also sensitive to both the actual price and economic awareness. This finding has important implications for inclusive growth and further emphasizes the need for affordable and accessible foods, as well as for consumer education. Challenges and opportunities inspired by the research results are discussed to inform the design, marketing, and delivery of convergent innovation products and services, while also contributing to dimensions of inclusion and economic performance for equitable health and wealth.10aartificial intelligence10aconvergent innovation10afood10asocial media10auser-generated content1 aDubé, Laurette1 aDu, Pan1 aMcRae, Cameron1 aSharma, Neha1 aJayaraman, Srinivasan1 aNie, Jian-Yun  uhttp://timreview.ca/article/113900788nas a2200289   4500008004100000022001400041245003800055210003500093260004200128300000800170490000600178653002300184653003100207653001600238653001500254653001500269653001600284653001500300653002700315653002400342653001600366653002000382653001700402653002400419100001800443856003700461       2017                        eng d  a1927-032100aEditorial: Insights (August 2017)0 aEditorial Insights August 2017  aOttawabTalent First Networkc08/2017  a3-40 v710aacademic spin-offs10abusiness model development10acar sharing10aincubation10aleadership10aMachiavelli10amanagement10aorganizational culture10aresearch institutes10aresearchers10asharing economy10asocial media10atechnology transfer1 aMcPhee, Chris  uhttp://timreview.ca/article/109401742nas a2200253   4500008004100000022001400041245008900055210006900144260004200213300001000255490000600265520102500271653001901296653001301315653001401328653001501342653001401357653001301371653001501384653001701399100001901416700001601435856003701451       2017                        eng d  a1927-032100aHow Researchers Use Social Media to Promote their Research and Network with Industry0 aHow Researchers Use Social Media to Promote their Research and N  aOttawabTalent First Networkc08/2017  a32-390 v73 aSocial media is now an essential information and interaction channel. Companies advertise and sell their products and services through social media, but this channel has not been so commonly applied to the task of selling knowledge and research work. This article studies the use of social media by researchers to promote their research and network with product developers in industry, and it presents a model of the use of social media by researchers. The data for this research was obtained by interviewing individual researchers of a research organization and surveying product developers from industry. The findings show that social media is seen as a good source of new information and contacts, and it is suitable for promoting awareness of research services and results. The results show that the speed and intensity of social media present challenges for researchers, but by being active in posting content and participating in discussions, researchers can derive benefits and enhance their personal reputations.10abrand building10aindustry10amarketing10anetworking10apromotion10aresearch10aresearcher10asocial media1 aJaring, Päivi1 aBäck, Asta  uhttp://timreview.ca/article/109801475nas a2200217   4500008004100000022001400041245009400055210006900149260004200218300001000260490000600270520080400276653001401080653002001094653002701114653001701141653001701158100002001175700002601195856003601221       2014                        eng d  a1927-032100aAccessing Value-in-Use Information by Integrating Social Platforms into Service Offerings0 aAccessing ValueinUse Information by Integrating Social Platforms  aOttawabTalent First Networkc04/2014  a26-340 v43 aThis article proposes a new approach for assessing the value derived from using a service offering (i.e., value-in-use) through the utilization of “social platforms.” We define a social platform as an adaptable digital service environment that enables the co-creation of value through social interactions with other service systems. By reviewing the relevant literature, detailed propositions are built based on the integration of theoretical concepts, thereby combining the literature on service-dominant logic, platforms, and social media. The primary argument of the article is that embedding social platforms in a company's services may result in more efficient retrieval and understanding of customer insights, better management of customer intelligence, and ultimately higher value-in-use.10aplatforms10aservice systems10aservice-dominant logic10asocial media10avalue-in-use1 aEloranta, Ville1 aMatveinen, Juho-Ville  uhttp://timreview.ca/article/78201528nas a2200217   4500008003900000022001400039245011400053210006900167260004200236300001000278490000600288520084700294653001601141653002101157653001801178653001701196653002201213100001901235700002001254856003601274       2012                          d  a1927-032100aCollective Value Creation and Empowerment in an Online Brand Community: A Netnographic Study on LEGO Builders0 aCollective Value Creation and Empowerment in an Online Brand Com  aOttawabTalent First Networkc06/2012  a12-170 v23 aOnline communities are becoming “places” of belonging, information, and emotional support that people cannot do without. These social groups have a real existence for their participants, and thus have consequential effects on many aspects of behaviour. This article examines collective value creation and empowerment in an online brand community. It presents the main features of an online brand community, the process of value co-creation, and motivators for participating in online brand communities. These key factors jointly characterize collective value creation and empowerment. This netnographic study focuses on an online brand community called BrickBuilders, which is a meeting place for LEGO builders in Finland. BrickBuilders’ members feel a sense of belonging, they share similar motivations, and they create value together.10anetnography10aonline community10aservice brand10asocial media10avalue co-creation1 aKurikko, Hanna1 aTuominen, Pekka  uhttp://timreview.ca/article/56301854nas a2200253   4500008003900000022001400039245008900053210006900142260004200211300001000253490000600263520109400269653001601363653002101379653001801400653002501418653003101443653001701474653001301491653002001504653002301524100001701547856003601564       2012                          d  a1927-032100aUsing Social Media to Accelerate the Internationalization of Startups from Inception0 aUsing Social Media to Accelerate the Internationalization of Sta  aOttawabTalent First Networkc10/2012  a22-260 v23 aA set of principles, processes, and tools that entrepreneurs can use to rapidly internationalize their technology startups from inception does not exist. This article discusses entrepreneurs’ use of online social media networks to rapidly internationalize their startups from inception. The article was inspired by how the founders of Dewak S.A. rapidly internationalized their technology startup. Dewak was founded by five unemployed Colombians in June 2008. Two years later, foreign sales comprised 95% of the firm’s revenue and provided the founders with full-time employment. Dewak’s only channel to market was via online social media networks. 

Recognizing that entrepreneurs can use social media to amplify their tacit knowledge and convert it into sellable products and services contributes to the development of a learning-based view of rapid internationalization from inception. The article provides entrepreneurs seeking to launch and grow global businesses with four recommendations that may save them time and money and increase the size of their addressable markets. 10aborn global10aentrepreneurship10aglobalization10ainternationalization10arapid internationalization10asocial media10astartups10atacit knowledge10atechnology startup1 aMaltby, Tony  uhttp://timreview.ca/article/616