01449nas a2200205   4500008004100000022001400041245009500055210006900150260004200219300000900261490000600270520078100276653003101057653002801088653003201116653001501148653002401163100001901187856003701206       2018                        eng d  a1927-032100aIn Competition with Oneself: A Qualitative Inquiry into Amazon’s Entrepreneurial Culture0 aIn Competition with Oneself A Qualitative Inquiry into Amazon s   aOttawabTalent First Networkc06/2018  a5-140 v83 aUtilizing a historiographic approach based on Amazon’s Letters to Shareholders (LTS) over a twenty-year timeframe (1997–2016), this article identifies the discerning features of the company’s entrepreneurial culture that enabled it to become one of today’s most innovative organizations. A content analysis of the LTS while coding for underlying theoretical themes reveals Amazon’s entrepreneurial culture has been increasingly celebrating a spirit of “Self-Competition”, and by embracing ideas such as “Day 1 Mentality”, “Customer Centricity”, and “Human Capital Focus”. The study findings have useful insights for entrepreneurs, founding teams, and corporate managers engaged in developing an entrepreneurial culture within their own organizations.10acorporate entrepreneurship10aentrepreneurial culture10aentrepreneurial orientation10ainnovation10aqualitative methods1 aDutta, Dev, K.  uhttp://timreview.ca/article/116101558nas a2200205   4500008003900000022001400039245005700053210005700110260004200167300000900209490000600218520097700224653002401201653000801225653002101233653002401254653002101278100001701299856003601316       2012                          d  a1927-032100aTowards More Case Study Research in Entrepreneurship0 aTowards More Case Study Research in Entrepreneurship  aOttawabTalent First Networkc03/2012  a9-170 v23 aEntrepreneurship as an emerging discipline has made good strides, but according to some, has fallen short of bringing its theory and literature up to the standards of others in the management sciences. Rich with the descriptive detail needed for insightful theory building in entrepreneurship, scholars have called for more case study research, particularly those incorporating non-retrospective and longitudinal observations. At the same time however, it has become rare to find such research published in A-level journals dedicated to entrepreneurship. A survey presented here of major entrepreneurship journals over the past six years revealed a publication rate of only 3% using the case study method. This presents a major impediment for developing fresh research in this field based upon the study of real cases. The author explores how the case study method has been applied to entrepreneurship research and provides recommendations for improved publication rates. 10acase study research10aCSR10aentrepreneurship10aqualitative methods10aresearch methods1 aDuxbury, Tom  uhttp://timreview.ca/article/533