01640nas a2200217   4500008004100000022001400041245006300055210006200118260004200180300001000222490000600232520099900238653001801237653001701255653001201272653003201284100001701316700003301333700002001366856003601386       2013                        eng d  a1927-032100aHow Can Entrepreneurs Motivate Crowdsourcing Participants?0 aHow Can Entrepreneurs Motivate Crowdsourcing Participants  aOttawabTalent First Networkc02/2013  a23-300 v33 aCrowdsourcing is a way to access a global crowd of talented people and to channel their talent and creative effort towards some useful endeavour. Technology entrepreneurs who may have limited resources, especially during the start-up phase of the business, will be attracted to crowdsourcing as a means to access funding, knowledge, subject matter experts, and resources on a global scale. In this article, we review the published research on crowdsourcing as it relates to motivation, and distil the insights from that research that will be useful to technology entrepreneurs. First, we organize the published research into three streams according to crowd type: i) task-based public crowd, ii) information-exchange public crowd, and iii) employee-based crowd. Next, we identify the motivational drivers common to all streams as well as the motivational drivers that are unique to each stream. Finally, we offer five recommendations for technology entrepreneurs seeking to apply crowdsourcing.10acrowdsourcing10aentrepreneur10astartup10atechnology entrepreneurship1 aSmith, Derek1 aManesh, Mohammad, Mehdi Ghar1 aAlshaikh, Asrar  uhttp://timreview.ca/article/657