02096nas a2200241   4500008003900000022001400039245012500053210006900178260004200247300001000289490000600299520135100305653001101656653001701667653003001684653002101714653001401735653003201749653001201781653000901793100001601802856003601818       2012                          d  a1927-032100aMaking Money from Exploiting Schumpeterian Opportunities: John Sanguinetti and the Electronic Design Automation Industry0 aMaking Money from Exploiting Schumpeterian Opportunities John Sa  aOttawabTalent First Networkc05/2012  a18-220 v23 aAccounts of the effect that John Sanguinetti’s two companies had on the market for integrated circuit design languages were used to gain insights on how to profit from the exploitation of Schumpeterian opportunities. This article will be of interest to entrepreneurs who expect to profit from exploiting opportunities that disrupt the status quo. To write this article, the author reviewed the literature on Schumpeterian and Kirznerian opportunities and examined the writings of and about Sanguinetti and his companies, blogs written by industry insiders, and articles in industry trade journals. Sanguinetti’s first company introduced a new technology and his second company introduced a new business strategy and a new technology. Both of Sanguinetti's companies undermined the capital investments of the established incumbents and created new value for customers. The article provides three main insights. First, deep knowledge and experience in the customer domain enable an entrepreneur to recognize and act to profit from a Schumpeterian opportunity. Second, to profit from a Schumpeterian opportunity the entrepreneur needs to combine technology and business model components in a way that adds significant value to customers. Third, large amounts of venture capital may or may not be required to exploit Schumpeterian opportunities. 10aCynLib10aEDA industry10aintegrated circuit design10aJohn Sanguinetti10aSchumpter10atechnology entrepreneurship10averilog10aVHDL1 aLow, Arthur  uhttp://timreview.ca/article/555