01525nas a2200253   4500008004100000022001400041245013500055210006900190260004200259300001000301490000700311520073300318653001301051653002201064653002501086653000901111653002501120653001301145100002501158700001601183700002001199700002201219856003001241       2020                        eng d  a1927-032100aHow Institutions Promote Digital Marketing in Small and Medium International Companies: a Comparison Between Costa Rica and France0 aHow Institutions Promote Digital Marketing in Small and Medium I  aOttawabTalent First Networkc04/2020  a58-710 v103 aThe objective of this paper is to analyze institutional promotions to small and medium international enterprises on the subject of digital marketing. The authors conduct qualitative research with a descriptive scope, including 12 institutions in Costa Rica and France. The study is dedicated to working with SMEs involved in an internationalization process and offering them some type of training. for the collection of information, an in-depth interview with each participant was applied. It concludes that SMEs promote digital marketing through institutions, and that the way in which they carry it out varies between the two countries, Costa Rica being a more general and structured service, and France a more customized one.10acoaching10adigital marketing10ainternationalization10aSMEs10asupport institutions10atraining1 aCarpio, Karen, V. H.1 aArce, Susan1 aEnjolras, Manon1 aCamargo, Mauricio  utimreview.ca/article/134701602nas a2200229   4500008004100000022001400041245011700055210006900172260004200241300001000283490000600293520088200299653001101181653001501192653002401207653000901231653002801240100002001268700002201288700002401310856003801334       2019                        eng d  a1927-032100aAre High-Tech Companies More Competitive Than Others? An Empirical Study of Innovative and Exporting French SMEs0 aAre HighTech Companies More Competitive Than Others An Empirical  aOttawabTalent First Networkc01/2019  a33-480 v93 aThe main objective of this research work is to question the relationship between the technological intensity of SMEs (defined by the share of R&D expenditure in turnover, according to the OECD) and their growth potential (defined by their innovation and export capabilities). Through a multiple case study conducted with a panel of nine French SMEs, and through an analysis combining a qualitative approach (illustrative cases study) and a quantitative one (multidimensional statistical methods), several hypotheses were tested. Finally, this study points out that technological intensity, as defined by the OECD, is not directly correlated with the growth potential of SMEs. On the other hand, a company’s technological intensity would have an impact on the way it manages its innovation and internationalization process, and thus the way it manages its internal practices. 10aexport10ainnovation10amultiple-case study10aSMEs10atechnological intensity1 aEnjolras, Manon1 aCamargo, Mauricio1 aSchmitt, Christophe  uhttps://timreview.ca/article/1210