01492nas a2200229   4500008004100000022001400041245009000055210006900145260004200214300000900256490000600265520080700271653001901078653001401097653002301111653000901134653002201143100002101165700001901186700002001205856003701225       2018                        eng d  a1927-032100aValue Creation in the Internet of Things: Mapping Business Models and Ecosystem Roles0 aValue Creation in the Internet of Things Mapping Business Models  aOttawabTalent First Networkc03/2018  a5-150 v83 aThe increasing connectivity provided by the Internet of Things (IoT) supports novel business opportunities for actors in overlapping service systems. Therefore, the co-creative nature of IoT business needs to be further studied. This article reports an empirical study on a European IoT initiative. It contributes to the understudied area of IoT ecosystem dynamics by describing different actor roles and activities in the IoT use cases, and their implications for value creation in IoT ecosystems. Our findings show how IoT ecosystem actors may take the roles of ideator, designer, or intermediary in different IoT design layers, and we recommend this perspective to better understand and describe ecosystem business models. We also discuss the theoretical and managerial implications of our findings.10abusiness model10aecosystem10aInternet of Things10arole10avalue co-creation1 aIkävalko, Heini1 aTurkama, Petra1 aSmedlund, Anssi  uhttp://timreview.ca/article/1142