01742nas a2200253   4500008004100000022001400041245008900055210006900144260004200213300001000255490000600265520102500271653001901296653001301315653001401328653001501342653001401357653001301371653001501384653001701399100001901416700001601435856003701451       2017                        eng d  a1927-032100aHow Researchers Use Social Media to Promote their Research and Network with Industry0 aHow Researchers Use Social Media to Promote their Research and N  aOttawabTalent First Networkc08/2017  a32-390 v73 aSocial media is now an essential information and interaction channel. Companies advertise and sell their products and services through social media, but this channel has not been so commonly applied to the task of selling knowledge and research work. This article studies the use of social media by researchers to promote their research and network with product developers in industry, and it presents a model of the use of social media by researchers. The data for this research was obtained by interviewing individual researchers of a research organization and surveying product developers from industry. The findings show that social media is seen as a good source of new information and contacts, and it is suitable for promoting awareness of research services and results. The results show that the speed and intensity of social media present challenges for researchers, but by being active in posting content and participating in discussions, researchers can derive benefits and enhance their personal reputations.10abrand building10aindustry10amarketing10anetworking10apromotion10aresearch10aresearcher10asocial media1 aJaring, Päivi1 aBäck, Asta  uhttp://timreview.ca/article/1098