01668nas a2200241   4500008004100000022001400041245006100055210005800116260004200174300000800216490000600224520098800230653001601218653001501234653002001249653002101269653002701290653001501317653001801332100002001350700002001370856003601390       2016                        eng d  a1927-032100aCreating Brand India: Strategies, Issues, and Challenges0 aCreating Brand India Strategies Issues and Challenges  aOttawabTalent First Networkc05/2016  a5-90 v63 aJust like a product, person, or institution, a country also has an impression in the minds of people. A brand distinguishes the product of one seller from those of the others. With the Indian Prime Minister's recent call to "Make in India", brand building is receiving more attention and momentum in the country. India is the largest democratic country with the highest GDP, and it is becoming a favourable destination for the global investment giants. But, despite various strengths and successes in image building, the country faces challenges in creating a sustainable, conducive environment for making India a production hub of the world. Bureaucracy, corruption, delay in clearance of business proposals, ethical standards and work culture, tax reforms, political interventions, socio-economic barriers, regionalism, etc. are some of the challenges that must be coped with. This article examines these various issues and challenges that must be overcome in creating Brand India.10aBrand India10achallenges10aeconomic growth10aentrepreneurship10agovernment initiatives10ainnovation10aMake in India1 aChakrawal, Alok1 aGoyal, Pratibha  uhttp://timreview.ca/article/985