01759nas a2200241   4500008004100000022001400041245007700055210006900132260004200201300001000243490000600253520103500259653001701294653002401311653002701335653001401362653001801376100001701394700001901411700002401430700002701454856003601481       2016                        eng d  a1927-032100aCrowdfunding: Finding the Optimal Platform for Funders and Entrepreneurs0 aCrowdfunding Finding the Optimal Platform for Funders and Entrep  aOttawabTalent First Networkc03/2016  a31-400 v63 aAs a steadily expanding source of venture capital, crowdfunding has become an alternative to traditional funding sources, such as banks and financial investors. The phenomenon of crowdfunding is represented by a growing number of Internet sites, here called crowdfunding platforms, devoted to the service. In this article, we investigate crowdfunding and their payout models, which are standard components on crowdfunding platforms. We consider the perspectives of both entrepreneurs and funders to determine the most attractive combination of models found on crowdfunding platforms. Our findings indicate that the most popular crowdfunding platforms, at the time of this study, reflect the preferences of entrepreneurs. The funders’ favoured crowdfunding model, which we call the equity model, is not currently found, in combination with the often-grouped, non-financial crowdfunding models of pre-order, sponsoring, or reward, on any of the top platforms. Thus, the research identifies a new market for crowdfunding platforms.10acrowdfunding10acrowdfunding models10acrowdfunding platforms10afinancing10apayout models1 aGedda, David1 aNilsson, Billy1 aSåthén, Zebastian1 aSolberg Søilen, Klaus  uhttp://timreview.ca/article/973