01412nas a2200229   4500008004100000022001400041245008100055210006900136260004200205300001000247490000600257520073100263653001500994653002401009653002101033653001301054653001301067100002101080700002301101700002001124856003801144       2019                        eng d  a1927-032100aThe Strategies of Technology Startups Within and Between Business Ecosystems0 aStrategies of Technology Startups Within and Between Business Ec  aOttawabTalent First Networkc06/2019  a25-410 v93 aTechnology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: “How do small technology startups strategize within and between business ecosystems?” Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.10aboundaries10abusiness ecosystems10aentrepreneurship10astartups10astrategy1 aTukiainen, Taina1 aBurström, Thommie1 aLindell, Martin  uhttps://timreview.ca/article/1247