01668nas a2200277   4500008004100000022001400041245007900055210006900134260004200203300001000245490000600255520087800261653001601139653002801155653002001183653001301203653001301216653001301229653001801242653002001260100001701280700002101297700002001318700001601338856003601354       2013                        eng d  a1927-032100aServitization in a Security Business: Changing the Logic of Value Creation0 aServitization in a Security Business Changing the Logic of Value  aOttawabTalent First Networkc08/2013  a65-720 v33 aHow can a firm change its value-creation logic from providing technology to selling technology-based services? This is a question many security companies face today when trying to apply a solutions-based business model in response to recent macro- and microeconomic trends. The fact that customers increasingly demand security as a service, rather than technical equipment, challenges the basis of a security firm's value provision and alters the logic of its operation. In this article, we investigate a technology- and product-oriented security business that is now rapidly transforming into a service business. We use data from a case study to propose a 4C model (conceptualization, calculation, communication, and co-creation of value) that can help security providers to objectify their service offerings and succeed in the servitization of their security businesses. 10aco-creation10acustomer value creation10aobjectification10aproducts10asecurity10aservices10aservitization10avalue provision1 aRajala, Arto1 aWesterlund, Mika1 aMurtonen, Mervi1 aStarck, Kim  uhttp://timreview.ca/article/718