01481nas a2200217   4500008003900000022001400039245007800053210006900131260004200200300001000242490000600252520083400258653001601092653002501108653002101133653001801154653002501172653001201197100001801209856003601227       2012                          d  a1927-032100aGlobal Mindset: An Entrepreneur's Perspective on the Born-Global Approach0 aGlobal Mindset An Entrepreneurs Perspective on the BornGlobal Ap  aOttawabTalent First Networkc10/2012  a27-310 v23 aThe born-global approach calls for a startup to address the needs of a global market from inception. This approach provides an attractive alternative to the conventional staged approach to internationalization whereby a startup first operates in its home market and then enters one or more foreign markets sequentially. This article highlights the mindset change that an entrepreneur must make to move from the conventional staged approach to the born-global approach. The author of this article is an experienced entrepreneur and the article describes his own mindset change that occurred when enacting the born-global approach. The author uses his own experience and company as a case study to develop recommendations for other entrepreneurs who are evaluating the born-global approach to launch and grow a technology company. 10aborn global10aeconomic development10aentrepreneurship10aglobalization10ainternationalization10astartup1 aPoole, Robert  uhttp://timreview.ca/article/617