01215nas a2200121   4500008004100000022001400041245004200055210004100097260004200138520085600180100002101036856003601057       2011                        eng d  a1913-610200aShifting an Entrepreneur's World View0 aShifting an Entrepreneurs World View  aOttawabTalent First Networkc05/20113 aAs an entrepreneur, you continually test your decisions by gaining feedback: from your customers and your investors (or lack thereof). This process of ongoing feedback is how an entrepreneur learns to shape their opportunity to accommodate their new knowledge of the environment. But this activity is very dependent on the "world view framework" of the entrepreneur. What may seem to be important turns out to be noise and important signals are dismissed. This article describes the special value for an entrepreneur of frameworks grounded in theory in general and the value of the framework of business ecosystems from two perspectives: as a member of a business ecosystem and as a creator of a business ecosystem. These two perspectives fundamentally affected the direction of adaption for our product and reshaped how we approached our (ad)venture.1 aAyukawa, Michael  uhttp://timreview.ca/article/439