01082nas a2200121   4500008004100000022001400041245005000055210004800105260004200153520070900195100002000904856003600924       2010                        eng d  a1913-610200aBuilding a Business-to-Business Sales Process0 aBuilding a BusinesstoBusiness Sales Process  aOttawabTalent First Networkc10/20103 aA sales strategy is not just about closing deals, it is about defining a sales process that accurately reflects an organization, its customers, and the products or solutions that it sells. By truly understanding its customers and by actually solving its customers' problems, a company can define and execute a sales process that will increase the likelihood of reaching its ultimate objective: a closed deal and money in the bank.

This article describes the steps to create a business-to-business (B2B) sales process and shows how these steps are used to build a sales funnel. It also provides tips for effective and consistent execution of that process to get initial sales and improve upon them. 
 1 aDavies, Stephen  uhttp://timreview.ca/article/386