01845nas a2200133   4500008004100000022001400041245004400055210004100099260004200140520145600182100001701638700002001655856003601675       2010                        eng d  a1913-610200aEditorial: Growing Business (June 2010)0 aEditorial Growing Business June 2010  aOttawabTalent First Networkc06/20103 aGrowth is important for any business, especially technology companies that operate in an environment of constant innovation, advancement, and evolving consumer needs. It is essential to maintain long term profitability, develop a brand, and attract new investment. But the path to successful growth is not obvious, and is filled with hurdles. Growth requires capital, making consistent revenue a necessity. But figuring out the smartest way to invest capital to promote growth can be a daunting task. Growth can also require some experimentation with different stategies, weathering the occasional failure along the way, in order to find one that is the right fit for the company. But where do you start?

Book stores have hundreds of books on business growth, with many promising a surefire strategy for success. But the reality is that there is no single growth formula that works for all businesses. Entrepreneurs must understand what drives their business--something that might be very different from other, similar businesses--and leverage this knowledge in order to grow. Growth requires focus, and energy must be directed on one particular aspect at a time, such as revenue growth, market growth, product line growth, or even shareholder growth. Trying to extend in all directions at once is a sure path to failure. Disciplined, incremental, consistent growth is the formula for success, no matter how that success is defined by the business.1 aLavigne, Dru1 aMacAulay, Mekki  uhttp://timreview.ca/article/354