@article {1278,
	title = {Editorial: Insights (November 2019)},
	journal = {Technology Innovation Management Review},
	volume = {9},
	year = {2019},
	month = {11/2019},
	pages = {3-4},
	publisher = {Talent First Network},
	chapter = {3},
	address = {Ottawa},
	keywords = {artificial intelligence, competitive advantage, cybersecurity, deep learning, Deepfake, design rules, digitalization, entrepreneurial ecosystems, entrepreneurial university, entrepreneurship, entrepreneurship education, fake news, innovation, international entrepreneurship, leadership, Learning Capabilities, marketing, motivation, new venture teams, quadruple helix, sanctions, SMEs, teamwork, triple helix, university business incubation},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1278},
	url = {timreview.ca/article/1278},
	author = {Stoyan Tanev and Gregory Sandstrom}
}
@article {1281,
	title = {The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities},
	journal = {Technology Innovation Management Review},
	volume = {9},
	year = {2019},
	month = {11/2019},
	pages = {26-39},
	publisher = {Talent First Network},
	chapter = {26},
	address = {Ottawa},
	abstract = {International Entrepreneurship as a field of studies depends on digitalization as an essential factor that drives internationalization. Riding on the wave of digitalization, firms can produce and market their products and services globally through digital platforms with reduced costs and time savings. Yet, digitalization as a determinant of competitive advantages for small and medium enterprises in international markets is rarely examined. This study fills the gap by testing the direct and indirect effects of digitalization on enterprise, specifically focusing on price, product and service advantages in digitalized international markets. Based on the data collected from 143 exporting SME manufacturers in Malaysia, results from our analysis revealed that digitalization has no direct effect on competitive advantage, but rather has strong indirect effects on product and service advantages. Managers and policymakers can thus leverage digitalization to improve their company{\textquoteright}s internationalization plans according to its intended competitive strategies.},
	keywords = {competitive advantage, digitalization, innovation, international entrepreneurship, Learning Capabilities, marketing, SMEs},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1281},
	url = {timreview.ca/article/1281},
	author = {Yan Yin Lee and Mohammad Falahat}
}
@article {1183,
	title = {Does Entrepreneurial Marketing Underrate Competition?},
	journal = {Technology Innovation Management Review},
	volume = {8},
	year = {2018},
	month = {09/2018},
	pages = {16-27},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {This study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur{\textquoteright}s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur{\textquoteright}s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition.},
	keywords = {competition, entrepreneurial, environment, marketing, orientation},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1183},
	url = {https://timreview.ca/article/1183},
	author = {Mika Westerlund and Seppo Leminen}
}
@article {1098,
	title = {How Researchers Use Social Media to Promote their Research and Network with Industry},
	journal = {Technology Innovation Management Review},
	volume = {7},
	year = {2017},
	month = {08/2017},
	pages = {32-39},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Social media is now an essential information and interaction channel. Companies advertise and sell their products and services through social media, but this channel has not been so commonly applied to the task of selling knowledge and research work. This article studies the use of social media by researchers to promote their research and network with product developers in industry, and it presents a model of the use of social media by researchers. The data for this research was obtained by interviewing individual researchers of a research organization and surveying product developers from industry. The findings show that social media is seen as a good source of new information and contacts, and it is suitable for promoting awareness of research services and results. The results show that the speed and intensity of social media present challenges for researchers, but by being active in posting content and participating in discussions, researchers can derive benefits and enhance their personal reputations.},
	keywords = {brand building, industry, marketing, networking, promotion, research, researcher, social media},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1098},
	url = {http://timreview.ca/article/1098},
	author = {P{\"a}ivi Jaring and Asta B{\"a}ck}
}
@article {829,
	title = {Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {09/2014},
	pages = {28-35},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {A large crowdsourcing project managed by Fiat Brazil involved more than 17,000 participants from 160 different nationalities over 15 months. Fiat promoted a dialogue with an enthusiastic community by linking car experts, professionals, and lay people, through which more than 11,000 ideas were selected and developed to create a concept car using a collaborative process. Through an in-depth case study of this crowdsourcing project, we propose a new approach {\textendash} the accordion model {\textendash} which uses project management to help maximize the beneficial inputs of the crowd. Whereas the stage-gate process relies on a {\textquotedblleft}funnel{\textquotedblright} of articulated sequences expressing a progressive reduction from an initial stock of potential ideas and concepts, in this article, we suggest that crowdsourced projects are more akin to a process that articulates a succession of broadening and funnelling periods that represent information requests and deliveries. We use the metaphorical terminology of {\textquotedblleft}the sacred and the profane{\textquotedblright} to illustrate the interaction of sophisticated and ordinary ideas between the {\textquotedblleft}sacred{\textquotedblright} experts from Fiat and the {\textquotedblleft}profane{\textquotedblright} lay people associated with the project. Lessons learned from the Fiat Mio case suggest how both organizations and Internet users may benefit from successful crowdsourcing projects.},
	keywords = {automobile industry, Brazil, crowdsourcing, Fiat, marketing, Open innovation, project management},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/829},
	url = {http://timreview.ca/article/829},
	author = {Fabio Prado Saldanha and Patrick Cohendet and Marlei Pozzebon}
}
@article {836,
	title = {Effective Digital Channel Marketing for Cybersecurity Solutions},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {10/2014},
	pages = {22-32},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Smaller organizations are prime targets for hackers and malware, because these businesses lack cybersecurity plans and the resources to survive a serious security incident. To exploit this market opportunity, cybersecurity solution providers need to leverage the power of downstream channel members. We investigate how a supplier{\textquoteright}s digital channel marketing can encourage value-added resellers to sell that supplier{\textquoteright}s cybersecurity solutions. Our analysis of survey data from 109 value-added resellers of a multinational supplier shows that resellers are more committed to stock and sell cybersecurity products and services if the supplier{\textquoteright}s digital channel marketing provides tools that help them sell the solutions to end customers. This support is likely needed because cybersecurity offerings are technologically complex and systemic by nature, as supported by the finding that value-added resellers pay little attention to supplier{\textquoteright}s campaigns and price discounts. Thus, cybersecurity suppliers should maintain trusted and informative relationships with their resellers and provide them with hands-on sales tools, because a reseller{\textquoteright}s commitment to selling cybersecurity solutions is linked with their ability to understand the offering and with the extent of their supplier relationship. These findings are in line with previous literature on the challenges perceived by salespeople in selling novel and complex technology.},
	keywords = {cybersecurity, digital channel marketing, marketing, retailer, sales, supplier, value-added reseller, VAR},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/836},
	url = {http://timreview.ca/article/836},
	author = {Mika Westerlund and Risto Rajala}
}
@article {817,
	title = {Entrepreneurship Education in India: A Critical Assessment and a Proposed Framework},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {08/2014},
	pages = {5-10},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Entrepreneurship education is considered as one of the most influential forces that determine the health of the economy. Hence, ignoring controversies on whether entrepreneurship can be taught, the majority of the top business schools in India offer entrepreneurship education with tailored elective courses to inculcate a wide range of skills encompassing a multi-disciplinary approach among mature management students. However, considering the basic synergies of core management subjects such as marketing and entrepreneurship, both of which provide an opportunity to develop unique solutions to satisfy customer needs, the study of entrepreneurial aspects as a prerequisite for management education and research seems indispensable when specifically catering to the growing entrepreneurial intent in developing economies. This approach necessitates a compulsory initiation of entrepreneurship courses early in the curricula of contemporary business schools. In this context, the present article aims to qualitatively review the current entrepreneurship education regime in India to propose an effective ecosystem for integrating and promoting entrepreneurship education as fundamental to mainstream business education in India.},
	keywords = {entrepreneurship, India, management education, marketing, qualitative research},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/817},
	url = {http://timreview.ca/article/817},
	author = {Rituparna Basu}
}
@article {618,
	title = {Market Channels of Technology Startups that Internationalize Rapidly from Inception},
	journal = {Technology Innovation Management Review},
	volume = {2},
	year = {2012},
	month = {10/2012},
	pages = {32-37},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {The study of technology startups that internationalize rapidly from inception has increased in recent years. However, little is known about their channels to market. This article addresses a gap in the "born global" literature by examining the channels used by six startups that internationalized rapidly from inception as well as the programs they used to support their channel partners and customers. The six startups examined combined the use of the Internet with: i) a relationship with a multi-national, ii) distributors, iii) re-sellers, or iv) a direct sales force. They also delivered programs to support partners and customers that focused on communications, alliance and network development, education, marketing and promotion, and financial incentives. 

This article informs entrepreneurs who need to design go-to-market channels to exploit global opportunities about decisions made by other entrepreneurs who launched born-global companies. Normative rules and practitioner-oriented approaches are needed to help entrepreneurs explain and apply the results presented in this article. },
	keywords = {born global, channel partner, globalization, internationalization, market channels, marketing, startups},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/618},
	url = {http://timreview.ca/article/618},
	author = {Simar Yoos}
}
