@article {1183,
	title = {Does Entrepreneurial Marketing Underrate Competition?},
	journal = {Technology Innovation Management Review},
	volume = {8},
	year = {2018},
	month = {09/2018},
	pages = {16-27},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {This study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur{\textquoteright}s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur{\textquoteright}s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition.},
	keywords = {competition, entrepreneurial, environment, marketing, orientation},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1183},
	url = {https://timreview.ca/article/1183},
	author = {Mika Westerlund and Seppo Leminen}
}
@article {1145,
	title = {To Internationalize or Not to Internationalize? A Descriptive Study of a Brazilian Startup},
	journal = {Technology Innovation Management Review},
	volume = {8},
	year = {2018},
	month = {03/2018},
	pages = {38-46},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {This study examines the failed internationalization experience of a Brazilian high-tech startup. The research methodology of the study is descriptive and aims to explore whether this startup should re-internationalize, despite an unsuccessful first experience. Based on interviews with the founders, it was found that the initial internationalization took place in an incipient way, in the heat of the moment. The lack of success with the initial internationalization did not shake the directors of the startup, who aim to return to internationalization, now in a consolidated way and counting on the advice of an investor. Despite its bitter first experience, should the startup try again? Through an analysis of the lessons learned from the startup{\textquoteright}s initial failure and insights from its consideration of a possible second attempt, this study contributes to the literature on competitiveness, internationalization, and international entrepreneurship.},
	keywords = {entrepreneurial, innovation, internationalization, startups, technology},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1145},
	url = {http://timreview.ca/article/1145},
	author = {Flavia Luciane Scherer and Italo Fernando Minello and Cristiane Kr{\"u}ger and Andr{\'e}a Bach Rizzatti}
}
