@article {763,
	title = {Generative Innovation Practices, Customer Creativity, and the Adoption of New Technology Products},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {02/2014},
	pages = {5-10},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {We offer a critical reflection on one of the key reasons for the startlingly low success rate of innovation initiatives worldwide {\textendash} the fact that the interactive environment surrounding the customer is a critical part of the adoption process; it can and should be designed in a way that enables customer creativity, and thus adoption. In this article, we embrace a definition of innovation as {\textquotedblleft}the adoption of a new practice by a community{\textquotedblright} where the innovator is the one who does not only sense and move into new opportunities but also mobilizes all the necessary resources needed by customers to adopt a new practice. The emphasis on adoption merges together innovation and entrepreneurship by shifting the focus from the inventor and the designer, through the entrepreneur, to the ultimate recipient of the innovative outcomes. Looking at customers as co-creators is critically important for technological product adoption; missing the chance to enable their creativity is equivalent to missing the opportunity of seeing them for who they really are. The result is a distorted vision that is ultimately rooted in the misconception of the dynamics of customer value. We particularly emphasize two points: i) the increasing degree of complexity of everyday technological products requires a higher degree of creativity by customers to adopt; and ii) customer creativity is not only a function of user-technology interaction, it is a function of the various actors in the interactive environment surrounding the customer such as other customers, other technologies, local distributors, customer/technical support providers, and competitors. },
	keywords = {co-creation, customer creativity, customer value, entrepreneurship, innovation, technology adoption},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/763},
	url = {http://timreview.ca/article/763},
	author = {Stoyan Tanev and Marianne Harbo Frederiksen}
}
@article {534,
	title = {A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software},
	journal = {Technology Innovation Management Review},
	volume = {2},
	year = {2012},
	month = {03/2012},
	pages = {18-22},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm{\textquoteright}s pre-emptive value offering (also known as a customer value proposition). This is a firm{\textquoteright}s offering of the value it seeks to create for a customer, in order to meet his or her requirements.},
	keywords = {customer value, customer value creation, open source business, technology entrepreneurship, value proposition},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/534},
	url = {http://timreview.ca/article/534},
	author = {Aparna Shanker}
}
@article {525,
	title = {Q\&A. What Is Customer Value and How Do You Deliver It?},
	journal = {Technology Innovation Management Review},
	volume = {2},
	year = {2012},
	month = {02/2012},
	pages = {32-33},
	publisher = {Talent First Network},
	address = {Ottawa},
	keywords = {customer feedback, customer value, market orientation, value proposition},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/525},
	url = {http://timreview.ca/article/525},
	author = {Aparna Shanker}
}
