@article {365,
	title = {Improving Product-Market Fit by Engaging an Open Source Community},
	journal = {Open Source Business Resource},
	year = {2010},
	month = {07/2010},
	publisher = {Talent First Network},
	type = {Articles},
	address = {Ottawa},
	abstract = {While many commercial software vendors still balk at the idea of open source, producing and participating in open source software (OSS) projects can provide significant benefits to a company. One benefit is improving product-market fit.

This article introduces the concept of product-market fit. It then provides an example of one startup{\textquoteright}s experience with opening a portion of their code. Finally, it discusses the importance of building community and some of the motivators of community participation.},
	issn = {1913-6102},
	url = {http://timreview.ca/article/365},
	author = {Craig Fitzpatrick}
}
