@article {1347,
	title = {How Institutions Promote Digital Marketing in Small and Medium International Companies: a Comparison Between Costa Rica and France},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {04/2020},
	pages = {58-71},
	publisher = {Talent First Network},
	chapter = {58},
	address = {Ottawa},
	abstract = {The objective of this paper is to analyze institutional promotions to small and medium international enterprises on the subject of digital marketing. The authors conduct qualitative research with a descriptive scope, including 12 institutions in Costa Rica and France. The study is dedicated to working with SMEs involved in an internationalization process and offering them some type of training. for the collection of information, an in-depth interview with each participant was applied. It concludes that SMEs promote digital marketing through institutions, and that the way in which they carry it out varies between the two countries, Costa Rica being a more general and structured service, and France a more customized one.},
	keywords = {coaching, digital marketing, internationalization, SMEs, support institutions, training},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1347},
	url = {timreview.ca/article/1347},
	author = {Karen V. H. Carpio and Susan Arce and Manon Enjolras and Mauricio Camargo}
}
@article {1210,
	title = {Are High-Tech Companies More Competitive Than Others? An Empirical Study of Innovative and Exporting French SMEs},
	journal = {Technology Innovation Management Review},
	volume = {9},
	year = {2019},
	month = {01/2019},
	pages = {33-48},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {The main objective of this research work is to question the relationship between the technological intensity of SMEs (defined by the share of R\&D expenditure in turnover, according to the OECD) and their growth potential (defined by their innovation and export capabilities). Through a multiple case study conducted with a panel of nine French SMEs, and through an analysis combining a qualitative approach (illustrative cases study) and a quantitative one (multidimensional statistical methods), several hypotheses were tested. Finally, this study points out that technological intensity, as defined by the OECD, is not directly correlated with the growth potential of SMEs. On the other hand, a company{\textquoteright}s technological intensity would have an impact on the way it manages its innovation and internationalization process, and thus the way it manages its internal practices. },
	keywords = {export, innovation, multiple-case study, SMEs, technological intensity},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1210},
	url = {https://timreview.ca/article/1210},
	author = {Manon Enjolras and Mauricio Camargo and Christophe Schmitt}
}
