@article {1098,
	title = {How Researchers Use Social Media to Promote their Research and Network with Industry},
	journal = {Technology Innovation Management Review},
	volume = {7},
	year = {2017},
	month = {08/2017},
	pages = {32-39},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Social media is now an essential information and interaction channel. Companies advertise and sell their products and services through social media, but this channel has not been so commonly applied to the task of selling knowledge and research work. This article studies the use of social media by researchers to promote their research and network with product developers in industry, and it presents a model of the use of social media by researchers. The data for this research was obtained by interviewing individual researchers of a research organization and surveying product developers from industry. The findings show that social media is seen as a good source of new information and contacts, and it is suitable for promoting awareness of research services and results. The results show that the speed and intensity of social media present challenges for researchers, but by being active in posting content and participating in discussions, researchers can derive benefits and enhance their personal reputations.},
	keywords = {brand building, industry, marketing, networking, promotion, research, researcher, social media},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1098},
	url = {http://timreview.ca/article/1098},
	author = {P{\"a}ivi Jaring and Asta B{\"a}ck}
}
