@article {853,
	title = {Strengthening Innovation Capacity through Different Types of Innovation Cultures},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {12/2014},
	pages = {6-16},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {In times of increased market dynamics, companies must be capable of initiating and implementing innovation projects that vary greatly in type, speed, and degree of innovation. Many companies do not succeed. This article introduces Innolytics, an innovation management tool that allows companies to successfully face this challenge by analyzing their innovation culture and managing its development in the right direction. Analyzing empirical data from 200 staff members employed by German, Austrian, and Swiss companies using exploratory factor analysis, four types of innovation cultures were identified, each of which foster a different degree of organizational creativity. Proactive innovators (21\%) promote organizational creativity at a high level and across all categories. Strategic innovators (26\%) foster innovation by focusing on their strategy and their value system. Innovative optimizers (36\%) promote more adaptive levels whereas operational innovators (16\%) promote low levels of organizational creativity. Each type enables a company or a business unit to manage different degrees of innovation projects. The Innolytics tool introduced and described in this article will enable companies to better meet the challenges of rapidly changing markets.},
	keywords = {corporate creativity, innovation management; innovativeness; innovation culture; innovation capacities; organizational creativity},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/853},
	url = {http://timreview.ca/article/853},
	author = {Jens-Uwe Meyer}
}
