@article {1365,
	title = {What Makes Value Propositions Distinct and Valuable to New Companies Committed to Scale Rapidly?},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {06/2020},
	pages = {14-27},
	publisher = {Talent First Network},
	chapter = {14},
	address = {Ottawa},
	abstract = {One of the most valuable resources a company owns is the "portfolio of value propositions" to its diverse external stakeholders, such as customers, investors, and resource owners. In this article, we fill a gap in the value proposition literature by identifying features that make the value propositions of new companies different from other resources, along with factors that make them valuable. A value proposition is conceived as being what enables and improves business transactions between a new company and external stakeholders. We reason that two features in particular make value propositions of new companies distinct: (1) business transactions between a new company and one or more external stakeholders, and (2) investments to create and improve a new company{\textquoteright}s value propositions that enable business transactions. We provide a definition of "value proposition" and postulate that a value proposition will benefit a new company when it: (1) strengthens the new company{\textquoteright}s capabilities to scale; (2) increases demand for the new company{\textquoteright}s products and services; and (3) increases the number, diversity, and rapidity of external investments in the new company{\textquoteright}s value proposition portfolio.},
	keywords = {new company, scaling company value, scaling-up, value proposition, value proposition alignment},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1365},
	url = {timreview.ca/article/1365},
	author = {Tony Bailetti and Stoyan Tanev and Christian Keen}
}
