@article {1116,
	title = {Value Propositions for the Internet of Things: Guidance for Entrepreneurs Selling to Enterprises},
	journal = {Technology Innovation Management Review},
	volume = {7},
	year = {2017},
	month = {11/2017},
	pages = {5-11},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {This article provides entrepreneurs with guidance to help understand and express the specific and compelling value proposition for their Internet of Things (IoT) offer. IoT enables such a wide range of possible short- and long-term opportunities that IoT entrepreneurs may fall into the trap of considering IoT generally rather than positioning their offer to a buyer in a specific manner that helps win deals. The process of understanding and expressing a compelling value proposition will help the IoT entrepreneur focus their offer, understand who the real buyer is, and demonstrate tangible value to that buyer in a manner that is directed towards winning deals.},
	keywords = {entrepreneurship, guide, Internet of Things, offers, value propositions},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1116},
	url = {http://timreview.ca/article/1116},
	author = {David Hudson}
}
